The All India Football Federation (AIFF) on Sunday reviewed bids for the commercial rights of its top competitions, including the Indian Super League (ISL), the Federation Cup, and the Indian Women’s League (IWL 1 and 2), during its Executive Committee meeting.
Three bids were placed before the committee. FanCode and Genius Sports submitted proposals for Package A, which includes ISL and the Federation Cup. Meanwhile, Capri Sports put forward a bid for the women’s competitions, IWL 1 and 2.
AIFF Deputy Secretary General M. Satyanarayan said the committee was presented with a full overview of the bidding process, from the initial tender to the current offers, including financial details. “The next step will be to inform the general body because it’s more than five crores,” he stated, indicating that formal approval will require broader consultation.
As part of the next phase, the federation plans to invite the two bidders for Package A to present their proposals directly to ISL clubs. These clubs, described as key stakeholders, will have the opportunity to raise concerns and seek clarifications before a final decision is made.
To ensure transparency and long-term viability, the AIFF has also decided to appoint one of the global “Big Four” auditing firms—likely KPMG—to conduct a comparative analysis of the bids. This evaluation is expected to guide the Executive Committee and the general body in selecting the most suitable partner for what is anticipated to be a long-term commercial agreement.
Following the review and ratification process, the federation aims to finalize decisions by mid-April. Around April 15, ISL clubs will be asked to confirm their participation in the 2026–27 season, signaling a move toward longer-term planning.
Notably, Football Sports Development Limited (FSDL), the previous master rights holder, did not submit an official bid before the March 26 deadline. The AIFF clarified that no bid from FSDL was rejected, countering earlier reports.
Beyond commercial matters, the meeting also addressed governance reforms. State associations have been given until June to align with the federation’s constitution under the National Sports Governance Act, failing which they may lose eligibility to participate in national elections.
The coming weeks are expected to be crucial as Indian football’s governing body moves toward decisions that could shape the sport’s commercial and structural future.
















